Our purpose is to build a better world by getting more people in cities on bikes.
We love cities and there’s no better way to get around them than on a bike. Our mission is to remove the barriers that exist to cycling in cities.

We put riders at the heart of everything we do – whether testing new lights or features in our Beryl App, backing us on Kickstarter, or giving us feedback on our bike. Our community contributes ideas and insights so we can build solutions to real problems, rooted in great design and technology.