BBICO’s founder, Alun Hughes, has been visiting the developing world for over 30 years, representing various Musical Instrument brands. He formed BBICO (The British Band Instrument Company), an organisation originally focused on the supply of military and marching bands in The Middle East and Africa. His extensive list of contacts and knowledge of the areas involved has allowed BBICO to expand into helping manufacturers grow their business, not just in the world of marching bands but through Musical Instrument distribution and retail also.