Eden Parfums is a division of the Imperial Pharmaceutical Group (IPG) which is a well-established company whose expertise lays in commercialising health and beauty products.

Eden Parfums current portfolio includes the hugely successful global licensing agreement with Modest Management to create the One Direction debut fragrance Our Moment. This launched in 2013 and is both inspired by, and dedicated to, the bands dedicated fan base. The response to One Directions’ scent has already delivered nominations for several awards.

With the launch of One Direction’s multiple award winning debut fragrance, Our Moment, successful launch of flanker scent That Moment, and the 2014 launch of second scent You & I, Eden Parfums are excelling in bringing to market fragrances, which exceed the expectation of the consumer.